HI! I’M LAYLA


“As a creative marketer and award-winning textile designer, I bring a blend of bold storytelling, visual impact, and strategic insight to every brand I work with.

I’m passionate about building standout digital content - my work has earned national recognition like the Adobe Digital Edge Award, and I’ve created social media campaigns that bring fresh energy to heritage brands.

With a background in design and deep experience across content strategy, Instagram marketing, and hands-on campaign delivery, I thrive in dynamic, purpose-driven teams. I’m especially proud of my ability to turn ideas into cohesive brand stories that feel fresh, genuine, and impactful.”

AWARDS & RECOGNITIONS

  • Winner of prestigious Adobe Digital Edge Award 2022. National accolade for using Adobe Creative Cloud to create layered and digital textile designs as well as creating a professional portfolio/lookbook, inspired by fashion editorial spreads. As part of the award, was able to speak at the international Adobe Max Conference about my work and inspire other creatives.

  • Winner of Fife Contemporary New Maker Award’s for 2022 for the textile techniques used in my graduate collection Brick Lane: An Immigration Story. Awarded a grant to help me further my practice by helping me buy specialist materials, as well as receiving support through their yearly residency.

  • Winner of Incorporation of Bonnetmakers and Dyers of Edinburgh Award. Awarded a cash prize for my textile collection Brick Lane: An Immigration Story. Judges appreciated the thorough research of the immigration patterns in the area and how that reflected in the fabric designs.

  • Winner of Soft Furnishing Competition run in collaboration with John Lewis. Had to create a collection of contemporary fabrics for soft furnishings intended to make the current working from home environment adaptable yet relaxing. Combined an illustrative drawing style with fabric using printing, boro and quilting techniques, bringing traditional craft techniques into the 21st Century.

  • Watercolour illustration of a Lemon and Blueberry cake part of the Top 20 Food Illustrations published in Waitrose & Partners Food Magazine November 2020 and featured on the Waitrose & Partners Food App.